• Social Grade – 71% of our audience are the Wealthiest ACORN Segments in the Country – (wealthy executives, prosperous professionals, educated urbanites, affluent greys)*

• Encompasses richest 10% in the country

• Average household income – £158k**

• Average age – 45

• Gender – 40% Male/ 60% female

• Geographical profile – 84% of visitors live in Greater London or the South East

• Audience take 11 trips a year (6 abroad, and 5 in the UK)**

• Total average spend on Holidays per person is £7,943**

Total retail transactions made as a result of visiting Spirit of Christmas is £22.8 Million (£456 per head)


• Face-to-face marketing within a luxury environment – the ultimate way to inspire, build trust, meet life-long contacts and leave a lasting impression

• Make bookings and generate brand awareness

• Confirm your brand as one of the best in the luxury travel market, amongst the wealthiest consumers in London

• Generate brand alignment with two of the leading magazines of their kind


A strategic and focused campaign targeting AB consumers in London and the South


• Highly targeted direct mail campaign to more than 120,000 including complimentary tickets circulated via Condé Nast Traveller


• Awareness generated via marketing partnerships through sponsors, partners and their members, clients and customers


• Visitor leaflet circulation to 785K consumers


• Email campaign distribution to 240K potential customers


• Coverage in national press titles including: The Telegraph, The Sunday Telegraph, The Times and Evening Standard


• Dedicated PR campaign


• Strategic social media campaign


• Promotion with our media partners via publishers letter, inserts, editorial, digital and advertising


• Access a wealth of expertise and inspiration at the Travellers' Tales Theatre

• Enjoy an exceptional dining experience with royal caterers Mosimann’s in the Brasserie

• Relax with a glass of bubbles in our elegant Louis Roederer Champagne Bar