OUR AUDIENCE
• Social Grade – 71% of our audience are the Wealthiest ACORN Segments in the Country – (wealthy executives, prosperous professionals, educated urbanites, affluent greys)*
• Encompasses richest 10% in the country
• Average household income – £158k**
• Average age – 45
• Gender – 40% Male/ 60% female
• Geographical profile – 84% of visitors live in Greater London or the South East
• Audience take 11 trips a year (6 abroad, and 5 in the UK)**
• Total average spend on Holidays per person is £7,943**
Total retail transactions made as a result of visiting Spirit of Christmas is £22.8 Million (£456 per head)
REASONS TO PARTICIPATE
• Face-to-face marketing within a luxury environment – the ultimate way to inspire, build trust, meet life-long contacts and leave a lasting impression
• Make bookings and generate brand awareness
• Confirm your brand as one of the best in the luxury travel market, amongst the wealthiest consumers in London
• Generate brand alignment with two of the leading magazines of their kind
EXPERTLY MARKETED
A strategic and focused campaign targeting AB consumers in London and the South
East:
• Highly targeted direct mail campaign to more than 120,000 including complimentary tickets circulated via Condé Nast Traveller
• Awareness generated via marketing partnerships through sponsors, partners and their members, clients and customers
• Visitor leaflet circulation to 785K consumers
• Email campaign distribution to 240K potential customers
• Coverage in national press titles including: The Telegraph, The Sunday Telegraph, The Times and Evening Standard
• Dedicated PR campaign
• Strategic social media campaign
• Promotion with our media partners via publishers letter, inserts, editorial, digital and advertising
THE FAIR EXPERIENCE
• Access a wealth of expertise and inspiration at the Travellers' Tales Theatre
• Enjoy an exceptional dining experience with royal caterers Mosimann’s in the Brasserie
• Relax with a glass of bubbles in our elegant Louis Roederer Champagne Bar